5 things you should know about Whats new in Facebook 2019

I will be the most dumb guy, if I had to start this post by introducing facebook to the readers. :)

In this post, we are going to see 5 most important updates to Facebook in 2019.

This post is aimed at just giving you a glimpse of what has changed and not in details.

1. Playable Game Ads:

We all like to test drive things before we actually buy it. Similar to Car Test Drives, Trails before buying a dress., etc, Facebook has introduced playable ads for games which allows you to play a minimal version of the game so that users can kind of get a taste on the actual game.

2. Libra: FB's Crypto Currency

Crypto Currencies getting into the spot light these days, Facebook has unveiled its own Crypto Currency named "Libra". Apart from using this crypto currency for typical things like online shopping, developer payments etc, FB also has plans to implement this crypto currency for day today activities like, transactions between individuals.

3. Policy Extension to Canada on Political Ads.

Facebook has recently announced that it is extending the Transparent Ads policy to Canada which means that any ads related to Political or Social issues will be displayed with the information about who paid for these ads.

So, If you want to run ads on Politics, elections etc, you first have to identify yourself first and then you have the option to select whether you want to display your name or a page that is managed by yourself.

For more information this, click here

4.Messenger

Facebook has recently taken many steps to bring Messenger into spot light and also to provide a seamless experience while using its other apps like Instagram & Whatsapp.

In view of that, Messenger will be available as an app across Mac & Windows, so that you don't necessarily have to keep the fb tab always open even if you just want to only message your friends.

Facebook is also planning to take Messenger upfront to the Business Usage as well for things like, generating leads via Messenger and also introducing a 24 hour windows within which Business can  reply to the consumers with a promotional message who might be contacting them with queries.

Facebook also has claimed that, soon it will be making the app to a much smaller and faster.

For more information on this policy, click here

5. Algorithm

Facebook state that it has modified its Algorithm to decide what appears on News Feed. This change has been done to keep the focus on posts from Friends,Family and the pages you like. This could give a hard time to the Marketers since they have to work hard to pop into users News Feed. This also means that the more you engage with users, the more your promotional posts might appear in user's feed.